Archives for category: New Development Manhattan

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Following my MBA at NYU Stern, I was a blessed graduate with a secured job at one of the most fascinating brand and company I could ever thought working: Ferrari.
Cars have been a passion of mine since my youngest age, and being welcomed to the exclusive world of Ferrari felt awesome. While the experience there was phenomenal, my entrepreneurial spirit pushed me to shift gear and focus my career into my other passion: Real Estate.

A few months into my new role at the Corcoran Group, the #1 residential real estate firm in New York, I fancied the idea of bringing the most exclusive brands of Real Estate and Cars together. This leads me to organize cross marketing events between Corcoran and Ferrari & Maserati, while partnering with an exclusive agent with a very high end listing at a location convenient for cars to be driven, guests to be entertained and connections to be made.

Local dealerships of Ferrari of Long Island and Maserati of Manhattan under the lead of Marketing and Event manager Laura Fisher provided cars and professional coach drivers. Guests were able to test-drive the cars to fully experience the ride prior to relax and mingle at the property.

My first event happened at a fabulous Gramercy Park North Penthouse with 2 terraces over looking the city and Gramercy Park, only a few blocks from the highway and Park Avenue for the cars to be driven. The guests came in and celebrate this first day of Fall under a radiant sunshine and friendly atmosphere.

My second take happened on Sunday October, 27th, 2013 during a beautiful crisp fall day which could not make things any better. I co-hosted the event at Richard Meier’s 165 Charles Street tower where agent Jon Capobianco introduced his $12.7M full floor listing. Guests were able to get an exclusive preview of the apartment and enjoy test-driving Ferrari and Maserati on the West Side Highway. About 50 people attended this event, and the dynamic was very positive. After test drives, invitees relaxed and mingled at the apartment over Peroni beers, Proseco, and finger food. It was a great venue and a wonderful opportunity for people of various industries (Private Equity, Energy, Tech, Entertainment and Social Media) to meet.

There are more events in the pipeline, and I would encourage any one who shares and lives the passion of luxury real estate and cars subscribing at fmaingois@corcoran.com for more information.

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October 2013 Newsletter

Corcoran Sales Market Report – 3rd Quarter 2013

September 2013 Newsletter

Shopping for a high-end rental in Noho (above $10K, 2-bed minimum)? Chances are that you will be frustrated with the lack of inventory available. Indeed, only 8 apartment rentals, in just 4 different buildings show up as being on the market and they are all in condominium buildings (as per 09/19/2013). This low inventory shows a median price of $14,500, size of 1,591sf and price per square feet of $126. Fortunately, for the prospective renters looking for that special rental in Noho, a new rental building located at 37 Great Jones will be opening its doors very soon. Indeed, a model apartment should be available to tour in the next couple of weeks, while first residents will be able to move in January 2014. 37 Great Jones Street is a 95-year-old landmark building, recently conceptualized as “modern luxury residences with historic significance”.

This new rental building is bringing a new and competitive product to the Noho luxury rental market. The 4 new units coming on the market will feature a $25,000, 3,602 sf 3-bed 3-bath duplex Penthouse, and $10-12,000, 2,165 sf 2-bed on lower floors. Looking at these numbers, the trophy unit carries a rental price per square feet 34% cheaper and a surface more than twice the median range of values offered by the current listings.  Noticeable residences’ features include a complete Chef’s kitchen with a 22-bottle Jenn-Air Wine Cooler, Caesar Stone Countertop and Thermadore appliances; the master bathroom will be equipped with Kohler fixtures throughout, and decorated with imported Italian designer tiles.  The living/great room will boast French doors with balconies, and 10.5-16 ft ceilings. While the service and amenities include keyed elevators to open in private apartments and in-residence washer and dryer, the choice of a virtual doorman was preferred to a real one, and there is no sign of a gym, or rooftop access. Small things, but at this price point it may weigh on prospective renters’ decision making process.  However, if the goal is to preserve the few residents’ privacy; then, this set-up could work out just fine. 

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Corcoran Sales Market Report – August 2013

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Previously known for being home of the Schrafft’s luncheonette, the corner of 5th Avenue and 13th street was ravaged by fire in 2006, then sold in 2008 to a developer who demolished the remaining structure, before undergoing the development of a new set of luxury apartments designed by architect Alta Indelman. Ever since the 2011 stop-work order, this development has been very quiet until this month of July 2013, when it finally announces that units are for sale. The 10-story building features street retail space, 3 duplexes and 1 triplex. The duplexes are about 4,300sf asking for $12.975 to $13.975 million and the triplex is fetching 6,000sf and a 1,901sf terrace for an asking price of $28.5 million. From the rendering, this luxury boutique condominium will have private key-locked elevators access and a 24-hours doorman service. The triplex living room will sprawl 19’ ceilings with wide plank rift oak floors and other luxurious finishes. All residences will feature an impressive master bedroom, Italian marble baths, sun flooded lofty living rooms with fireplace. The residences “combine modern and chic aesthetic with a traditional New York living”. 

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Once a stalled hotel project, the entire block of 10th avenue between 20th and 21st Street, aka 500 West 21st street, finally broke ground to lead toward the construction of a luxury condominium building.

The developer, Sherwood equities, known for being very meticulous in their approach, was able to snap the construction site from the Hotelier Andre Balazs and investor Charles Baichman for $23.5M in 2010, half the price these two paid for the side in 2008.

The proximity to the High Line and the evolution of the neighborhood as a more family-friendly area has led this 32 units building to offer larger apartments, many said to be over 4,000sqft. The apartment mix should consist of 12 two-bedrooms, 13 three-bedrooms and 4 four-bedroom, with 2 penthouses and 2 duplexes. The architect Ms Atkin mentioned that 65% of the units will feature either a terrace or a balcony, and most of them will have 2 exposures, and command views of the Empire State Building and the High Line. Thanks to the zoning, which aimed at preserving West Chelsea’s landscape, the building will be no higher than 80 feet, and blend well with the area by reflecting its industrial character, respecting the stately Romanesque Church and Seminary Row along the 20th street side.

The interior design was handed to Mark Zeff whose focus is to give a “luxurious industrial” quality to the property to balance with the contemporary classic feel of the layouts and building design. To that extend, he is “planning to run a thread of oil-rubbed bronze from an exterior canopy throughout the public spaces and even into some areas within units”.

Finally, on top of the gym, playroom and meeting room, the project will feature a garden of mature trees on the second level of the building that will act as a screen from those passing on the High Line. Residents at this level will enjoy private terraces extending into the foliage. Image

Noho’s building at 36 Bleecker Street which was at the time (1860) former home to the Schumacher & Ettlinger printer company, is now coming back to life with a range of staggering apartments and building’s interior renderings that would satisfy most demanding art aficionados and sophisticated buyers. For instance, Ken Smith, MoMa’s landscape architect designed the courtyard, the lobby featured a painting of Jose Paria, a reception desk and screen by Christophe Come.

There are 3 types of products offered. Private street-entry mansions asking between $6.75 and $8.7M and have the uniqueness to offer their buyer the choice of a private resistance pool, a home theater or a wine cellar. Then, there are currently 3rd and 5th floor apartments asking between $7.3 and $9.5M. Finally, the Penthouses would ask anywhere from $13.5 to $25M. 

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